These dates reflect the day the reading is assigned. It should be read prior to the next class
period. These dates may shift or be amended
a bit as the semester progresses.
Week
|
Reading Assigned
|
Short Assignments
|
|
1
|
Mon: No Class
|
||
Wed: TCW: Chapter 1 p. 3-24
|
|||
2
|
Mon: TCW: Chapter 2 p. 25-50
|
||
Wed: TCW: Chapter 3-4 p. 51-98 (due next Wed)
|
|||
3
|
Mon:
|
Bring in copy of source (article or book) related to blog
|
|
Wed:
|
Bring copy of source
|
||
4
|
Mon: |
Locate, read, and outline "The Male Consumer as Loser: Beer and Liquor Ads in Mega Sports Media Events" by Michael A. Messner and Jeffrey Montez de Oca. Identify the thesis statement.
|
|
| Wed: | |||
5
|
|
Locate and read "Mega-Special-Event Promotions
and Intent To Purchase: A Longitudinal Analysis of the Super Bowl" by Norm O'Reilly, et al. |
|
Wed: TCW: Chapter 6 p. 131-151
|
|||
6
|
Mon: TCW: Chapter 7 p. 152-174
|
||
Wed: TCW: Chapter 5 p. 98-128
|
|||
7
|
Mon:
|
||
Wed: TCW: Chapter 8 p. 175-204
|
|||
8
|
Mon
|
||
Wed
|
|||
9
|
Mon
|
||
Wed
|
|||
10
|
Mon
|
||
Wed
|
|||
11
|
Mon
|
||
Wed
|
|||
12
|
Mon
|
||
Wed
|
|||
13
|
Mon: TCW: Chapter 10 p. 231-259
|
||
Wed
|
|||
14
|
Mon
|
||
Wed
|
|||
15
|
Mon
|
||
Wed
|
|||
16
|
Mon
|
||
Wed
|
|||
Finals
|
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